Our Story

Acuity Medical is a privately held medical sales and marketing organization based in Annapolis, Maryland. The organization offers healthcare manufacturers a professional team of experienced high sales achievers serving Maryland, Virginia, District of Columbia, Pennsylvania, West Virginia, New York, New Jersey, and Delaware. The Acuity Medical business model offers channel specific “micro” territories developed to provide high sales call frequency throughout the healthcare continuum.

Acuity Medical Inc acts as a contract sales agency and specialty distributor / wholesaler for multiple healthcare manufacturers. They have also acted as contracted business development consultants specializing in new product launches and channel management strategies. Acuity serves as the master distributor world-wide for Vidatak LLC, makers of the highly successful EZ Communication Board and Vidatalk App.

The company was founded in 1987 and rapidly developed a reputation of high sales achievement. The sales team has won numerous sales performance awards over the years, and is considered one of the leading medical sales and marketing groups in the country. Acuity Medical, Inc is a member of IMDA, HIRA, and MANA, and other clinical and industry associations. The company operates out of a five-thousand square foot space in Annapolis. In 2003, the assets of the company were purchased by Mark Tomchik, a medical device Sales and Marketing executive.

 THE TEAM

Mark Tomchik / President

Prior to purchasing Acuity Medical, Inc he was the Vice President of Sales and Marketing for Vapotherm, Inc, a medical respiratory device manufacturer. His employment term included an equity position and spanned the start-up phase where he developed and executed their original sales and marketing plan. The technology is currently used in thousands of hospitals every day and standard of care in high flow therapy. After three years and helping Vapotherm successfully secure funding via the venture capital channel, he resigned and purchased Acuity Medical.

His background also includes an equity position and five years of senior level sales and marketing management positions with the Optiva Corporation, makers of the sonicare® toothbrush, which is now part of Philips Healthcare. The Optiva Corporation was INC Magazines #1 Fastest Growing Privately Held Company in America during his employment. He also spent five years in an equity position and held key sales management positions with Thermoscan, Inc, makers of the instant ear thermometer and now a Gillette / Braun company. While at Thermoscan he helped manage and develop their distribution, drug wholesale, independent pharmacy, and hospital channel strategies. His employment with both firms spanned start-up to acquisition.

Mr. Tomchik has published numerous articles on selling strategies, and is the author of the book Moral Compass Selling. He sits on several boards and is active in supporting the Fellowship of Christian Athletes and other charities. He graduated from Towson University in 1984 and resides in the Annapolis area.

 



Dan Jackson (In Memory)

Dan Jackson passed away June 2015 after a long and courageous battle with pancreatic cancer. Not a day goes by that the Acuity Medical sales team does not think of Dan, and his personal and professional accomplishments. He is greatly missed by all he touched.
Dan joined Acuity Medical in 2004.

Prior to Acuity Medical, Inc, Dan was Sales Manager for specialty medical distributor Metropolitan Medical. Dan won numerous awards while employed at Acuity Medical, Inc and had an impressive record of high sales achievement. He graduated from Howard University and leaves his wife Deborah and four grown children. 
 



Jim Carr / Special Projects


Jim Carr has been with Acuity Medical, Inc since 2005. He manages specialty projects for Acuity Medical.
Jim graduated from Georgia Tech and resides in Richmond, VA.



Peter Koch / Sales Representative
Washington, DC and Northern Virginia Territory

  

Peter joined Acuity Medical in March 2012 after spending more than 20 years in medical sales with Cardinal Health, Invacare, and Convatec. His experience provides him with a strong foundation in capital equipment and disposable sales.

Peter graduated from St Mary's College of Maryland and resides in Pasadena, Maryland with his wife and son.   



Greg Boytim / Sales Representative
Western Pennsylvania, Eastern Ohio, West Virginia, and Upstate NY Territory

 

 Greg joined Acuity Medical in 2012, and brings more than twenty years medical sales experience as an independent rep based in Western Pennsylvania. He has numerous contacts at UPMC, WVU, West Penn Allegheny, Charleston Area Medical Center, and other health systems in his region. Greg has demonstrated an ability to be a consistent high sales achiever.

He is a graduate of Indiana University of Pennsylvania with a degree in Business Administration and currently resides outside of Pittsburgh, Pennsylvania.  



Dean Goldsmith / Sales Representative
New Jersey and New York City

Dean has thirty plus years experience of high achievement within the medical device marketplace. He has owned his own independent representative agency, and worked with some of the most visible brands in the industry such a GE, Philips, and more.

Dean has many contacts within the New Jersey and NYC Metro market, which he effectively leverages in growing his territory.
He currently resides in Asbury Park, New Jersey with his wife. 

 


Kevin Egan / Sales and Sales Trainer
Virginia Territory

Kevin joined Acuity Medical in 2012 and brings a wealth of medical sales and management experience to the organization. Prior to joining Acuity Medical, Inc, he was the principal of Egan Sales Associates for more than fifteen years where he developed a reputation as sales superstar. Kevin graduated from the University of North Carolina Wilmington with a degree in Marketing Communications. He resides in Mechanicsville, Virginia with his wife Dana and three children.


 

Brent Tomchik / Sales Specialist 
Maryland and Central Pennsylvania

Brent joined Acuity Medical in November 2015 as a Sales Specialist after five years of teaching high school math. Brent worked in medical sales for Acuity Medical during his summer breaks, and understands our products and market well.

He has his Bachelors and Masters in Mathematics from St Mary's College. He currently resides in Catonsville, Maryland. 

 



Howard Goldberg / Sales Representative
Eastern PA and Southern NJ


Howard joined Acuity Medical in December 2015 after a thirteen-year career with McKesson. Howard was consistently ranked as a high achiever during his years at McKesson, and brings a wealth of experience to Acuity Medical and our valued customers. He is a detailed planner with strong communication skills who works very hard. Howard graduated from Penn State University and lives in Cherry Hill, NJ with his wife and three children.

 



Steve Schneider / Sales Representative
New York City and Northern New Jersey Territory

Steve joined Acuity Medical in 2105 as a Program and Business Development Manager. Prior to Acuity, Steve held sales and sales management positions with Bard, Thermoscan, Smith & Nephew and McKesson.

He resides in Roslyn, NY with his wife Liz and children Allie and Kyle. 

 



Tom Gaudino / Retail Home Sales Representative
Pennsylvania and West Virginia

Tom works with Acuity Medical Inc in managing their durable medical equipment sales and distribution efforts in Pennsylvania and West Virginia. He has more than ten years of award winning DME sales experience with Next Day Medical and McKesson.

Tom graduated from Clarion University in 1998 with a Marketing degree. He is considered an expert in DME sales, merchandising, and retail marketing. Tom resides in Irwin, PA with his wife and two children.     


 

 

Drew Calhoun / Retail Home Sales Representative
Virginia, Washington, DC and Maryland Territory

Drew comes to Acuity Medical in 2105 from a long career as a partner and principal in the HME sales market. He was a founding partner in Next Day Medical, a leading wholesaler in the Mid Atlantic Region, until it was acquired by the McKesson Corporation. Drew has been the Principal of Med-Pro Services as a consultant and independent sales rep for many years. His knowledge and experience provides Acuity Medical with a strong presence in the retail HME market. 

  

 



Christine Butschky / Inside Sales Representative
Virginia, Washington, DC and Maryland Territory

 

 Christine joined the Acuity team in 2016 as an inside sales rep focusing on project based initiatives. Her sales experience and outstanding communication skills allow her to schedule appointments, develop leads, and close business on behalf of Acuity Medical.   

 


 

Acuity Medical, Inc thanks all of their employees for their contributions to the success of the organization.   

 

 

 

 

 

 

 

 

Safe Patient Handling Products |  Medical Scales |  Medical carts | Wound Care Products |  Exam Tables

Respiratory Products |  Neonatal Intensive care products | Emergency Medicine Products

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